Kristen Wiig Target Commercial 2024 Cast. Wiig reprises her famous target lady character in a new commercial for the box store to promote target circle week and to hype the chain's new target circle membership program. Kristen wiig is back as the target lady!

In april 2024, 12 years after wiig left snl as a cast member, she’s revived her role as target lady for a series of ads for the retail chain’s target circle week. Kristen wiig has revived her famous & iconic target lady character from saturday night live in a new commercial from target, making this the character’s first national ad.